How to fight back inflation

It’s been years but we are still going through the effects of COVID-19. The business world is being affected by an historically high inflation rate. The laundry industry is no exception so keep reading to find out what you can do to fight back inflation.

Nurture your customer base

Make the most of the clients you already have. During difficult times, even the most loyal customers might leave, so pay close attention to avoid it. Reward them with discounts or loyalty cards so they stay with you. If possible, offer them extra services so they don’t only stay but also spend more money with you.

Get more clients

Easier said than done, we know. But it is truly important as the more customers you have, the lease you’ll be affected when inflation takes them away.

Study your competition. See, what you can offer their clients that is better or different enough for them to take their business to you. Giving better customer service is one of the easiest ways to win a competitor’s customer.

Don’t underestimate marketing efforts

In times of struggle, the marketing department is usually the first to suffer from cuts. This happens a lot, but it is a huge mistake. When times are rough is exactly when you need to boost your marketing.

When inflation is this high, customers are restless and can easily change their minds. Marketing will help you retain current clients and attract new ones, which is exactly what you need to do right now.

Make smart decisions to fight back inflation

Be on the look out for areas of your business that you can protect from inflation.

For example, when you enter in a service agreement with Southeastern Laundry, you will always pay the same for the duration of the contract.

That’s right! No matter what is happening in the world, if everything else skyrockets in price, the care, labor, parts and repairs of your equipment will always cost the same.

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